Most of the time preparation for upcoming exhibition is brushed aside for last minute, most times I come across companies who are participating in exhibition and mostly pass on the responsibility to marketing department to manage the things.
- Budget must be set aside based on the area of the booth.
- Budget for traveling, lodging and boarding of participants.
- Provide for manpower like hostess and other persons if required at exhibition time.
- Designing expenses for exhibition
- Display material to be printed
- Banner and display stands required
- Gather photographs and company profiles
- Product photographs, diagrams and detail of products to be highlighted.
- Product specimen if required to be physically displayed
- Stands if products are to be displayed.