Magnetic pop-up is one of the most convenient Portable exhibition kit to carry and reuse over and over again.
Magnetic pop up is a collapsible frame which comes in basic three shapes straight, concave curve and convex curved.
Also length and height of a Magnetic Pop up may vary as per client requirement.Usual size is known as section height and section width.section width up to 4 converts in meters or close to it therefore many people feel section width is equal to a meter but usually it is between 70cm to 83cm depending on manufacturer as also on the shape of the Magnetic pop up. Total height usually is around 230cm or near it.
Besides all this it also comes as different systems though basic collapsible structure and use of magnets to attach graphics to the stand remains a perquisite.
Variance may be noticed in locking systems as some have pull up and stand system using springs,metal hook locks or plastic male female locking systems.
Front meg-bars that hold the system also vary as most system use MS rods and others may use aluminum with magnets. Portable Exhibition Kit is supplied in three ways viz a shoulder bag, Air trolley or in a Deluxe PVC molded trolley which may double up as a Carry case cum podium with graphic attached to it.
Designing a magnetic pop up is usually very challenging for first timer designers.Many times they just give design suitable for solvent flex printing but Magnetic pop ups is always using inkjet technology.Printing is done on high-end photo realistic printers on self adhesive vinyls which are later mounted on .3-.4 thick rigid PVC and then scored or matched.
Reason is that its size is close to hoarding size, but viewing distance at most times is a close distance of around 6′ or so.
Most people forget that pop up’s primary aim is to catch eyeball of people visiting trade show & exhibitions.
Not just that but once they enter the exhibitors booth, it should give information about the exhibitor’s establishment and products or services offered along with pictures.
Usually the top it used half establishment name on top with tag lines or punch line and its LOGO as that is most prominent area besides central part.In between body is the most important element. Never try to cram it up with too many pictures or too much text. When choosing to fill space always be more partial to pictures and not text.
Bottom generally being less visible has addresses, URL , email Id, phone nos. Etc.
At times just one very large picture will become very effective in attracting attention and making visitor enter the exhibition booth area.
But most times use pictures judiciously.Too much text is a waste as nobody has time to stand and keep reading just high light important information and don’t use this as a brochure, most information shall be used inside a leaflet or brochure which a visitor can than read leisurely later on at office or home.
Another pitfall area is the end caps many designers ignore tha fact that it curves in U shape and major part is usually invisible to the visitor on both ends. So simply avoid spilling text on end caps. Most designers use this area to give out website or just keep it plain colour to add beauty and make pop ups look much more solid and attractive.