In my 40 plus years as a businessmen selling products and services to EVENTS industry, I have met three types of customers.
- Customers who take quotation from all and sundry but their mind is made up up to buy from a company which is expensive and may be with some kind of recognised name. They are not willing to take risk with companies who could give better price and may be better service as well. Generally these people fall in officers category and it’s not their money being spent it is company money and to save their skin from unknown they would splurge and may be swayed by many external factors thrown in by bigger moneybag company.
They refuse to look at quality offered by others and I feel they are incompetent sloths. They ask stupid questions and mostly parrot whatever brainwashing has been carried on them.
- People who are just looking for cheapest, they are not interested in quality. May be because they care more for money or may be because they are incapable of judging quality and hate going into technicalities of the product.
They keep looking around and either get confused by pricing or get tired and settle fir the cheapest. Only later on to realize they have been conned by pricing only and never ask for if the product may be serviced or will supplier help them with new graphics. Or is there any kind of support or warranty.
- This class is informed type they look around and also look at price to quality benefit, they listen to you and let you explain the difference in price both sides of your pricing. They are usually worried about cost over runs yet, they look for something that is worth the money they are spending.
Don’t get taken for extra ride by salesmen promising moon. Many things do not require warranty or may be it’s not possible to give as may be product sold has no back warranty or parts are not available. At times simply it’s just not worth repairing product as it may be so cheap that it’s waste of time and efforts.
In short there is always a tug of war in decision making between quality and pricing. I go by ancient wisdom of not buying most expensive as it may be overpriced or lowest prices as quality may be compromised but I prefer middle level suppliers, who are conscious of their image and committed to quality.
Display Junction falls in the category of reasonably priced yet quality suppliers, as we treat each customer with utmost respect and believe in on time delivery…
Visit us at portable display and promotional products